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Affectionately called “Schoggi Meier” (Swiss word “schoggi” means chocolate), Swiss entrepreneur Jurg Meier knows all the ropes of chocolate making. At merely 16 years old, he served his apprenticeship as master baker and confectioner. It was during his time working with Zurich’s confectionery giant Confiserie Sprungli where his real passion for chocolate making took shape. Within four years his immense talent earned him the position of chocolate master in the company. At the age of 24, the visionary Jurg came to a watershed moment in life – barely proficient in the English language, he bravely took up the challenge to venture out to Hong Kong. It was here that he truly had the opportunity to develop his boundless creativity with luxury handmade chocolate.
Ten years later, equipped with the knowledge and expertise acquired from working with top hotels and caterers in the region, he founded his own chocolate company. To create easier access and greater enjoyment of the Swiss gourmet chocolates for chocolate lovers, Jurg has recently launched his namesake chocolate brand Schoggi Meier.

Jurg Meier

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